PATTERNS AND MODELS OF DIFFERENT GENERATIONS’ CONSUMER PREFERENCES WHEN CHOOSING FOOD.
Svetlana Panasenko, Elena Kravchenko, Oksana Karashchuk, Anastasiya Boykova, Anastasiya Nikanorova
Keywords: Food, Consumer preferences, Generation Cohort, Baby boomers, Generation X,
Generation Y, Consumer preferences’ pattern, Consumer preferences’ model.