SYSTEM OF BALANCED INDICATORS AS A TOOL FOR FORMING A FINANCIAL STRATEGY IN COMBINATION WITH THE COMPETITIVE STRATEGY OF AGRICULTURAL ENTERPRISES

Lidiia Kostyrko, Tetyana Solomatina*, Ruslan Kostyrko, Eleonora Chernodubova, Nataliia Riazanova

Key words: BSC indicator system, Elements of financial strategy, Models of competitive strategy,
Financial targets, Analysis of the system of balanced indicators, Pricing policy.

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Journal of Hygienic Engineering and Design