ANALYSIS OF FOOD BUYING BEHAVIOR:
A MULTINATIONAL STUDY FRAMEWORK
Raquel P. F. Guiné*, Manuela Ferreira, Paula Correia, Elena Bartkiene, Viktória Szűcs, Monica Tarcea, Jasmina Ranilović, Maša Černelič-Bizjak, Kathy Isoldi, Ayman EL-Kenawy, Vanessa Ferreira, Dace Klava, Małgorzata Korzeniowska, Elena Vittadini, Marcela Leal, Lucia Frez-Muñoz, Maria Papageorgiou, Ilija Djekić
Key words: Food choice, Convenience, Price, Marketing,
Buying intention.