INFLUENCE OF DIFFERENT PRODUCT ATTRIBUTES ON ROMANIAN
CONSUMER PURCHASE DECISIONS FOR ORGANIC DRIED BERRIES
Mona Elena Popa*, Alexandra Jurcoane, Elena Tanase, Amalia Mitelut,
Paul Popescu, Vlad Ioan Popa, Mihaela Draghici
Key words: Organic berries, Conjoint analysis, Consumer purchase decision,
Drying method, Origin, Price, Nutritional claim.
