JHED | Volume 1 | FPP (27) - Lateral marketing and its application in the foods market.

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LATERAL MARKETING AND ITS APPLICATION IN THE FOODS MARKET

Marijan Stevanovski*

Key words: Lateral, Marketing, Differentiation, Market changes,
Vertical marketing, Homogenization.

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VOLUME 1 | Food Production and Processing (27)

Marijan Stevanovski (2012).
Lateral marketing and its application in the foods market.

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