LATERAL MARKETING AND ITS APPLICATION IN THE FOODS MARKET
Marijan Stevanovski*
Key words: Lateral, Marketing, Differentiation, Market changes,
Vertical marketing, Homogenization.
Key words: Lateral, Marketing, Differentiation, Market changes,
Vertical marketing, Homogenization.
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Journal of Hygienic Engineering and Design
Marijan Stevanovski (2012).
Lateral marketing and its application in the foods market.
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